Audience engagement research- The fate and the furious
The target audience for our movie as well as The Fate and the Furious is similar because the movie applies to all audiences and fits everyone's desires in the movie. Both of our films have high action plots.The fate and the furious marketed their movie by using commercials on TV and promotions from car company and they made them clear and simple and made the ads with stuff that was appealing to the audience which made it desirable for them to view. The studio debuted the movie launch with a trailer viewing in times square with Vin Diesel, Dwayne Johnson, Tyrese Gibson, Nathalie Emmanuel. They also used TV commercials, and billboards for their promotion of the movie as well. They also dropped the movie at the right time due to the fact that it was the only movie that fit adult audiences at the time. It also helped that it was another movie added to the franchise which meant all the people that watched the previous Fast and the Furious would be sure to watch this one as well. To mark...