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Showing posts from January, 2020

Audience engagement research- The fate and the furious

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The target audience for our movie as well as The Fate and the Furious is similar because the movie applies to all audiences and fits everyone's desires in the movie. Both of our films have high action plots.The fate and the furious marketed their movie by using commercials on TV and promotions from car company and they made them clear and simple and made the ads with stuff that was appealing to the audience which made it desirable for them to view. The studio debuted the movie launch with a trailer viewing in times square with Vin Diesel, Dwayne Johnson, Tyrese Gibson, Nathalie Emmanuel. They also used TV commercials, and billboards for their promotion of the movie as well. They also dropped the movie at the right time due to the fact that it was the only movie that fit adult audiences at the time. It also helped that it was another movie added to the franchise which meant all the people that watched the previous Fast and the Furious would be sure to watch this one as well. To mark...

My target Audience

The target audience for our movie would be from teens all the way to adults, ages 13-50. The movie fits to all genders. The income level for this movie can vary to all and education level as well as personal interest will vary as well because the movie is fit for everyone. The overall story line as well as characters and plot will make our product appealing.

Social Groups

There are two social groups represented in our film, Makayla is an international criminal, and Erik is the good guy in the film. The two of them are against each other because Makayla  has stolen something from Erik and Erik wants it back.

Feedback and Revisions plan

Feedback was good, but people wanted to see a variety in the outfits used and the quality of the video to be higher. There are a few revisions that we have to make with the film itself as well as some of the blog posts. First we have to edit the quality of the video on YouTube, which means we have to reposte the video from Logan's computer due to some issues with the file when posting it through mine. Lastly I believe that we will have to go into some of the blog posts and edit/add more due to some lack of information on some of them.