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Showing posts from February, 2020

Distribution Plan

For our movie, we would want our movie to be distributed by Universal Pictures. Since the trailer for our movie came out on January 31st, we were going to set the release date to be in April of 2020. But, we have now moved it to May of 2020 to gain some extra money from the start of the Memorial Day weekend here in the united. We plan on DVD and Blu Ray versions of our film coming out 12-16 weeks after the premier date in May , which would be around August. This will increase the number of people viewing our film because a lot may have not seen it in the movie theater . After that we plan on having Netflix, Hulu, and Amazon Prime to release our movie and have it on their streaming services. This will happen about 4-6 months after coming out in May, which would leave it enough time in order to come out around October.

Distribution Research: Transformers The Last Knight

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The movie has a similar audience to ours by having the action seeking audience. The distribution of the film was done by many different way by paramount pictures, first the movie was put on Blu-ray 4k and Blu-ray 3D. The movie was also put into DVD. By doing this it increased the number of people easily viewing the film. The film was released on July 21st, 2017 and was put into DVD on September 26, 2017. Additionally, the movie was available on Netflix, Hulu, and Amazon Prime. They also released the movie with some of the past transformers movies to create a bigger package and promote the older movies. For our movie we plan to have other platforms as well like they did.

Distribution Research- Mad Max: Fury Road

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The movie Mad Max used multiple ways to distribute their movie throughout the time it was released. First, they released the movie in theaters on May 15th, 2015, and made it available on DVD' to sell in stores on September 1st, 2015 as well as make it available for purchase or rent on Amazon. They also made it available on Hulu, HBO, and Netflix to watch. When looking at the distribution for this movie we felt as that we would incorporate some of the same aspects, such as using digital distribution and DVD form for our movie.

Distribution Research- Fast and furious 7

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The movie Fast and furious 7 used multiple ways to distribute their movie throughout the time it was released. First, they released the movie to theaters on April 3rd, 2015 and then released and sold the movie in stores on DVD on September 1-15, 2015. It is also available for rent or buy on amazon prime. They also made the movie digital on Netflix and available for purchase on HBO. We would incorporate these ways to distribute our movie by making ours available digitally as well as purchasable on Amazon prime.

Distribution Research

Traditionally, films distribute their movies within stores or digitally such as Amazon Prime, Netflix, Hulu, Target, Best buy and more. For our movie I felt that we would go the digital route and distribute our movie digitally. This would work better because our movie wouldn't be as well known as other movies so it would be easier for people to rent it and see if they like it first before just buying it.

Marketing

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When planning out the marketing for our film, we felt as though we should use some of the similar marketing techniques we researched from the other films that we looked at. I though that creating a social media account on Instagram would be a good strategy for promoting our movie. By creating the social media account, we can create ads to promote the movie as well as have a decent amount of publicity as well. The social media account is also a quick and easy as well as free way to promote the movie. In all we felt that the social media account was the best publicity and best way to promote our movie.

Audience engagement research- Drive

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The movie Drive and our movie have around the same target audience, younger adults . To market the movie drive they used commercials, trailers and posters to market as social media wasn't used as much as it is now back in 2011. They also mad the trailers appealing to all audiences which boosted sales and made it enjoyable. Personally for my movie i would use the same techniques for our movie to market plus social media because now a days that would get more attention and it would get more views for the movie.

Audience engagement research- Baby Driver

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Our target audiences are similar to the movie Baby Driver because it features a fast paced action- crime thriller. Our audiences are similar because they most likely young adults. The producers of Baby Driver chose a bold release date for the movie. They used certain elements and different suspense in the trailers to make you want to watch it and spend money on it. They used online ads and the trailers were used in social media ads that drove views and interests that boosted ticket sales. For my movie i would use similar if not the same techniques that they used to market theirs. I would really focus on making sure that the the movie was released on the right day. I would also want my cast to go on shows and talk about the movie and do premiers for it.