Audience engagement research- Drive

The movie Drive and our movie have around the same target audience, younger adults . To market the movie drive they used commercials, trailers and posters to market as social media wasn't used as much as it is now back in 2011. They also mad the trailers appealing to all audiences which boosted sales and made it enjoyable. Personally for my movie i would use the same techniques for our movie to market plus social media because now a days that would get more attention and it would get more views for the movie.
Image result for drive the movie marketing

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